Meta unveils its newest custom AI chip as it races to catch up

Meta, hell-bent on catching up to rivals in the generative AI space, is spending billions on its own AI efforts. A portion of those billions is going toward recruiting AI researchers. But an even larger chunk is being spent developing hardware, specifically chips to run and train Meta’s AI models. Meta unveiled the newest fruit of its chip dev efforts today, conspicuously a day after Intel announced its latest AI accelerator hardware. Called the “next-gen” Meta Training and Inference Accelerator (MTIA), the successor to last year’s MTIA v1, the chip runs models including for ranking and recommending display ads on Meta’s properties (e.g. Facebook).