How AI is changing the business and art of video — from ‘chaos machine’ to creative catalyst

AI doesn’t necessarily save money. Getting usable output from AI video tools is still a numbers game. “To get one usable shot in a final piece, you might need 1,000 generations,” Zeek says, referring to the process of prompting the model to create a new variation. The time and expertise required to wrangle those tools means there’s not always a clear cost savings over traditional production.